SEO Strategies for 2022: all the keys to improving your position

The new year has begun and it is important that you know what the new SEO strategies are for 2022. This is very important, as it will help you get a good position on the search engines. This way, you'll effectively reach your intended audience.

Digital marketing strategies were forced to change by 2020. Because of the global epidemic, many companies choose to work on the web. This, in turn, has created a huge demand for users and increased competition.

In view of these changes produced as a result of COVID-19, it is important to adapt them to the needs of consumers. And to achieve this, it is important that you keep in mind the SEO strategies by 2022 that you should apply to each of your projects.

Great SEO strategies for 2022

Every SEO consultant Sydney should know SEO strategies in 2022 will not be left without any campaign. This will be very helpful in setting up your web site. It is important to pay attention to the following points when you go down to work:

1.- Implementing artificial intelligence (AI)

It is becoming increasingly clear that the use of Artificial Intelligence (AI) is an important factor in marketing strategies. Keep in mind that the way users interact with online content changes. Therefore, you need to be familiar with these developments and emergencies.

Such is the coincidence that for a few years Google has had an AI algorithm called RankBrain. This application plays an important role regarding the position of search results (SERP).

For this reason, you should manage to capture and engage consumers with relevant and well-organized content. In this case, the SEO optimization tool on the page can be very helpful, as it allows you to test the strength of the page, based on factors such as readability, backlinks, etc.

2.- Enhance voice search

This second feature is related to AI as voice search will become another trend in 2022. And this is possible thanks to new programs like Google Assistant, Apple Siri, and Amazon Alexa. This type of consultation is the most widely used option for people.

And this is reflected in a 2017 Juniper Research study. It showed that by 2022 smart devices like Amazon Echo, Google Home and Sonos One will be installed in 55% of American homes.

So if you want to improve your quality of the new year with voice search, you should focus on the keywords used by users and identify the long phrases they use in their daily conversations.

Keep in mind that these types of searches often work best with long, naturally defined phrases. When people write, they often shorten the words, but when they do speak, they express themselves the way they want to find it.

3.- Mobile-First targeting implementation

One of the company's most prominent SEO strategies in 2022 is Mobile-First indexing, launched by Google in 2019. This means that the search engine starts by looking at the mobile version of the website. Now, take this as "main", instead of the desktop version.

According to the World Advertising Research Center (WARC), by 2025 approximately 73% of users will be able to access the Internet via mobile devices. This, without a doubt, is proof of the importance of concentrating your efforts and directing it into a mobile version.

If you want Google to specify your URLs, you must check if you do not have a "disallow order". It is important to note that Googlebot will upload content that requires user interaction. For example, clicking or scrolling on the screen.

You should also make sure that Google can display lazy content. And don't forget to use desktop and mobile meta meta tags.

4.- Compliance with EAT policy

Content quality is important if you really want Google to consider you when it puts you in its search engines. For this reason, you should focus on compliance with the EAT system based on experience, authority, and honesty.

Those are the three features that let you know if your webpage is a good content or quality. To achieve this you need to create a personal profile of your customer, this way you will understand what your users are interested in. This way you can grab their attention quickly and effectively.

It is important that you also do some research for the purpose of the search so that you can plan a customer trip. Once you've got that information, you'll create your content supported the format your users prefer. And don't forget to regularly link to trusted and trusted sites, for example, URLs ending in ". Edu" and ".gov". Also, if you have authorized sites that link to your page, this is another way to show that you meet the EAT requirements.